A more thoughtful way to travel
We design experience-forward trips that are enjoyable, not exhausting.
From premium cruises and Caribbean sun-and-sand escapes to immersive European itineraries, every detail is thoughtfully planned so you can travel with ease and confidence.
Travel planning that allows you to be a guest on your vacation.
You know the feeling. Seventeen browser tabs open and just as many flight alerts. Not to mention so many bookmarked resorts that they all start to look the same. Planning a trip often begins with excitement and quickly turns into decision fatigue. You want it to be right, but you also want your time and your headspace back.
Now imagine if it were someone else’s job to do the planning so you could actually be in the moment. Your hotel? Booked. Transportation? A driver whisks you away, and before you know it, you’re sipping a cocktail poolside. Dinner that night? Your table is reserved.
Arrive, Exhale and Enjoy
Your time is precious.
Let’s make the most of it.
My love of travel began early. Family beach vacations were the highlight of my childhood-a week I looked forward to all year. But it was a trip to Europe as a teenager that truly transformed my perspective. That experience sparked a lifelong curiosity about the world and a deep appreciation for history, culture, and the way travel can expand how we see things.
Today, I specialize in immersive, experience-forward journeys that balance smart value with thoughtful splurges. Throughout each itinerary, I showcase local culture, landmarks, and food, with a strong focus on hotels that have a true sense of place.
Whether designing a European itinerary, Caribbean sun and sand, or curating a premium cruise experience, my goal is always the same: travel that feels meaningful, unhurried, and deeply enjoyable.
In no particular order:
- An in-room coffee maker is a non-negotiable hotel amenity for me.
- Germany, especially Berlin, is my happy place.
- Carrying on beats a checked bag
- I’m a pro at beating jet lag thanks to a slightly unconventional practice. Ask me about it.
- Favorite hotels are The Hotel Chelsea (New York City), Four Seasons Anguilla, and Hotel Esencia (Mexico.)
Meet Your Advisor
Jennifer, Founder and Lead Advisor
What We Do
Three Ways to Work With Us
We offer three ways to work with us, depending on the level of service you’d like. No matter which option you choose, you'll get the same level of care, expertise, and support every step of the way.
We design a complete day-to-day itinerary, including accommodations, transportation, dining, and activities. Each day highlights local culture, landmarks, and experiences, while leaving space for spontaneous discovery. We'll also handle restaurant and spa reservations if desired and provide hands-on support before, during, and after your trip.
With this service tier you can be as involved—or as hands-off—as you'd like. Some clients love collaborating on every detail, while others prefer to share their vision and let us handle the rest. Either way, the itinerary is built around you, and the result is a trip that allows you to be fully present.
Includes:
- Thoughtfully selected accommodations with full booking and reservation management
- Transfer coordination
- Custom day-to-day itinerary with curated tours, activities, and sightseeing
- Assistance with dining and spa reservations
- Support before, during, and after your trip
- $150 for trips under one week
- $250 for trips one week or longer
Custom Itinerary Planning
Ready for a fully planned trip?
We’ll curate a personalized lookbook of hotel or cruise selections that reflect your travel style, budget, and priorities.
You choose the one that feels right, and we’ll handle the booking and oversight. To complete the experience, we can coordinate airport transfers and a tour or two.
It’s a perfect fit for easygoing beach or wellness escapes where you might add a sunset sail or a leisurely tour, but mostly want space to relax and reset.
Includes:
- Three personalized hotel or cruise options based on your preferences
- Reservation booking and management at your selected property or ship
- Access to preferred partner VIP amenities when available, such as daily breakfast, room upgrades, or hotel/shipboard credits
- If desired, coordination of airport transfers and up to two tours or experiences
- Support throughout your stay or sailing
- $95
Hotel or Cruise Lookbook
Not sure which hotel or cruise is right for you?
It’s an easy way to unlock exclusive amenities, upgrades, and VIP treatment that only come through our partnerships.
Includes:
- Reservation booking and management at select four- and five-star hotels or premium cruise lines
- Preferred partner perks when available, such as daily breakfast, shipboard or resort credits, and potential room upgrades—adding value without added cost
- Ongoing support before and during your stay
- Complimentary
Hotel or Cruise Booking
Know where you want to stay or sail?
What We Do
Three Ways to Work With Us
We offer three ways to work with us, depending on the level of service you’d like. No matter which option you choose, you'll get the same level of care, expertise, and support every step of the way.
At Near & Farro, we design travel around how you want to experience a place, not how much you can cram into a schedule. We believe the best trips are experience-forward, well-paced, and rooted in what makes a destination unique—its history, culture, food, and sense of place.
We help you spend thoughtfully, pairing thoughtful splurges with smart value, so your budget works harder and your time goes further. The result is travel that feels intentional and genuinely enjoyable—never rushed or overcomplicated.
You’ll travel with confidence knowing every detail has been chosen with purpose and designed to make the most of your well-deserved time away.
Your time is limited, and it deserves more than a one-size-fits-all itinerary.
Lauren
Jennifer was a pleasure to work with. She put in incredible effort to research and recommend the right hotel for our family vacation. She brings a wealth of knowledge, experience, and enthusiasm, and we can’t wait to work with her again.
"Knowledgeable, enthusiastic, and invested in getting it right"
Rebecca
Jennifer provided excellent hotel suggestions and clearly considered my personal preferences. The entire booking process was smooth, efficient, and stress-free.
"A seamless booking experience"
Josh
Jennifer has a gift for making the best hotel suggestions.
"Spot-on hotel recommendations."
Planning a trip with Near & Farro is simple and straightforward. Here's how we go from "I'd love to go somewhere" to "I can't wait to go back."
What It's Like to Work With Us
our process
step one
Complete your inquiry form, and then we’ll connect by phone to talk through your priorities, preferences, and vision for your trip.
step two
If you decide to move forward, we’ll invoice your planning fee, if applicable. Once received, we’ll begin developing your personalized proposal.
step three
You’ll receive a personalized proposal to review. Send us your feedback and we’ll adjust the details until it feels right for you.
step four
Once the proposal is approved, you’ll submit a credit card authorization, and we’ll handle booking all trip components you’ve selected.
step five
We’ll wrap up the final details, prepare you for departure, and stay available while you’re away—just in case.
Yes! Travel agents still exist, though you'll often hear us referred to as travel advisors these days. When you work with us, you get personalized service, direct support and insider knowledge. Bottom line: you get a better trip with less stress.
Wait. Do travel agents still exist? Why should I work with one instead of booking it myself?
We specialize in curating exceptional experiences across four key areas: cruises, Europe, the Caribbean and Mexico, and North America.
Whether you're drawn to the ease and elegance of a well-planned cruise, the culture and charm of European cities and countryside, the sun-soaked relaxation of the Caribbean or Mexico, or the diverse landscapes throughout North America, we bring deep knowledge and trusted connections to every itinerary.
Our expertise means we can guide you beyond the typical tourist path, connect you with the right properties and experiences for your travel style, and help you make the most of every moment.
What types of trips do you plan, and what’s your area of expertise?
For some service tiers, we do charge a planning fee, and we believe in being completely transparent about that from the start. To avoid any surprises, we will go over the cost with you up front before any work starts.
We charge a fee because creating a personalized, seamless travel experience takes time, care, and expertise. Our planning fee covers the value of the dedicated work in researching the best options for your needs, coordinating with suppliers, securing reservations, and managing all the behind-the-scenes details that make your trip feel effortless. In many cases, the value we provide through upgrades, perks, and insider access more than offsets the cost. Think of it as an investment in peace of mind: you're not just getting a booking, you're getting a trusted partner who is dedicated to making your trip exceptional from beginning to end.
Do you charge a fee, and why? What does it include?
In most cases, you’ll pay the same, or receive added value, when you book through us. Through our professional booking channels, we have access to exclusive perks, preferred rates, and limited-time promotions at hotels, cruise lines, tour operators, and travel partners worldwide.
We present all rates and costs from the start. You'll know exactly where your money is going before you commit to anything, so you can make informed decisions with confidence.
Will I pay more if I book hotels or travel through you?
When you book with us, you may receive preferred partner amenities at select hotels and cruise lines, benefits that add comfort and value to your stay or sailing.
These can include daily breakfast, room or suite upgrades, spa or resort credits, welcome amenities, and extended check-in or check-out.
Perks vary by property, cruise line, and availability, and while they can’t be guaranteed, I always aim to secure added value where possible. I’ll clearly outline what’s included before you book, so you know exactly what to expect.
What perks or added value do I receive when booking through you?
While a lot depends on the type of trip and when and where you’re going, earlier is almost always better. Popular hotels and cruises sailing book up quickly, and starting sooner rather than later gives us the most flexibility and access.
We recommend reaching out six to eight months before your planned travel dates to start the conversation.
That said, we're happy to work with shorter timelines too. It’s never too late to get started.
How far in advance should I start planning my trip?
That's wonderful, and we're happy to meet you where you are. We love collaborating with clients who want to be involved in the process, and you'll have the opportunity to share feedback on every proposal we put together.
We'll work with you to find the service level that fits your needs. Whether you want us to handle absolutely everything or prefer a more hands-off approach where we support specific pieces of your trip, we're flexible. Think of us as your behind-the-scenes partner: we bring the expertise, access, and support, while you stay as involved—or as not—as you'd like.
It is always YOUR trip. We're just here to make it easier, better, and more enjoyable.
What if I enjoy planning my own travel?
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